Belvoir Farm aimed to boost their presence in UK stores, addressing the gap in consumer knowledge about their locally sourced, natural ingredients from Lincolnshire. The brand sought to unveil the essence of their process and story, fostering trust and elevating their image among potential customers.
We produced a mini-documentary featuring Belvoir’s charismatic owner, Pev, to authentically introduce the brand’s ethos to the world. The film was a tapestry of Pev’s engaging narrative, aerial views of the lush Belvoir farm, behind-the-scenes factory footage, and close-ups of the bottling process—capturing the essence of their products in all their natural splendour. This dynamic edit offered a fast-paced, captivating glimpse into the heart of Belvoir Farm.
The video campaign has blossomed into a cornerstone of Belvoir Farm’s marketing strategy, extending its reach beyond the brand to their partner, the Co-op. It has not only amplified brand credibility but also heightened awareness among potential customers. As a result, Belvoir Farm has seen a significant uptick in engagement and interest, reinforcing their position as purveyors of premium, nature-infused refreshments.