Belvoir Farm

Belvoir Farms | A Taste of Nature’s Craftsmanship

Belvoir Farm aimed to boost their presence in UK stores, addressing the gap in consumer knowledge about their locally sourced, natural ingredients from Lincolnshire. We produced a mini-documentary featuring Belvoir’s charismatic owner, Pev, to authentically introduce the brand’s ethos to the world.

Challenge

Belvoir Farm aimed to boost their presence in UK stores, addressing the gap in consumer knowledge about their locally sourced, natural ingredients from Lincolnshire. The brand sought to unveil the essence of their process and story, fostering trust and elevating their image among potential customers.

Solution

We produced a mini-documentary featuring Belvoir’s charismatic owner, Pev, to authentically introduce the brand’s ethos to the world. The film was a tapestry of Pev’s engaging narrative, aerial views of the lush Belvoir farm, behind-the-scenes factory footage, and close-ups of the bottling process—capturing the essence of their products in all their natural splendour. This dynamic edit offered a fast-paced, captivating glimpse into the heart of Belvoir Farm.

Reaction

The video campaign has blossomed into a cornerstone of Belvoir Farm’s marketing strategy, extending its reach beyond the brand to their partner, the Co-op. It has not only amplified brand credibility but also heightened awareness among potential customers. As a result, Belvoir Farm has seen a significant uptick in engagement and interest, reinforcing their position as purveyors of premium, nature-infused refreshments.

Results so far

Combined views online
+7.5M
Increased brand awareness
Excellent feedback from the local community
More Belvoir products being purchased in Co-op stores
Rise in businesses being added to the Love Local range

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