Philips

Philips x Signify x Battersea Power Station | Lighting Up the Workspace

Signify needed to show off their SkyPanel magic to the world, and they were short on the cool marketing stuff to do it. We got creative and mixed up some interviews with key representatives at Battersea Powerstation with some smooth hero shots of Battersea, and b-roll footage showing off the SkyPanel lights doing their thing.

Challenge

Battersea Powerstation’s offices were a design dream but had a big problem—no natural light. Tenants weren’t too keen on moving in because of the dim vibes. Signify stepped in with their SkyPanel lights, which are like a slice of sunshine indoors, making the place way more tenant-friendly and boosting their work mojo.#

Signify needed to show off their SkyPanel magic to the world, and they were short on the cool marketing stuff to do it. They wanted a pro case study that would really sell it in a real-deal customer setting.

Solution

We got creative and mixed up some interviews with key representatives at Battersea Powerstation with some smooth hero shots of Battersea, and b-roll footage showing off the SkyPanel lights doing their thing. The whole vibe was about making Signify’s solution look as good as it really is and giving people a peek into what it’s like in action.

Reaction

The case study vid is a huge success. Signify’s is using it across their website, at expos, on social media, and in sales pitches, making it a solid win for them and yielding a strong return on investment.

Results so far

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