King's School Rochester

King's Rochester | A Legacy of Learning

In the competitive landscape of independent education, King’s Rochester recognised the need to stand out. Embracing the power of storytelling, we crafted a video journey that traced the footsteps of students at different educational stages.

Challenge

In the competitive landscape of independent education, King’s Rochester recognised the need to stand out. With rival schools showcasing their offerings through compelling video content, and KR having no professional content of their own, they required a visual narrative that would not only capture the essence of their school but also inspire parents to explore the school further during open days.

Solution

Embracing the power of storytelling, we crafted a video journey that traced the footsteps of students at different educational stages. From the first-day jitters of a young girl to the inquisitive minds in a middle school biology class, and the focused determination of seniors preparing for exams, our cinematic portrayal provided a seamless transition through the lives and studies of King’s Rochester pupils, and aimed to excite parents and showcase the school’s variety.

Reaction

The video campaign was a resounding success, leading to a significant increase in web traffic and open day attendance. More importantly, it translated into a growing number of families choosing King’s Rochester for their children’s education, affirming the school’s legacy as a beacon of learning.

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